Homeless women struggle to buy tampons and pads. As a demonstration of its commitment to all women’s health, Canada’s largest pharmacy retailer wanted to provide a discreet way to help women in need. By using repurposed newspaper boxes with subtle branding (The Monthly), it found a way to make products available around the clock, and for free, in Toronto neighbourhoods where the need was greatest. Tampons are locked inside each box, accessible only by an access code given to women through shelters and outreach programs. The boxes sit on busy street corners next to other newspapers, useful only to those in the know.