2019 Winner
Newfoundland and Labrador Tourism
Symphony of Sound
Target
BronzeDigital - Integrated Web Campaign
BronzeIntegrated Campaign
Commuters at busy downtown bus stops may have received some calming targeted mobile ads from Newfoundland and Labrador. To drive visits, the tourism board sent serene sounds of the province that contrasted with busy urban environments. The Newfoundland and Labrador sounds also populated a video spot and a website that let visitors conduct their own compositions (alongside an original score performed by the Newfoundland Symphony Orchestra).
Creative Director: Tom Murphy
Creative Group Head: Kevan Kalyan
Creative Group Head: Dave Sullivan
Copywriters: Dave Sullivan, Jordan Finlayson, Randy Diplock, Bob Wood
Digital Design Lead: Ryan Strickland
Senior Designer/Developer: Terry Hudson
Junior Digital Designer/Developer: Thomas Tognacci
Director of Account Management: Catherine Kelly
Account Director: Ernie Brake
Account Manager: Allison Daley
Senior Account Manager: Alaina Collins
Director of Media and Communications Planning: Jef Combdon
Strategic Planner: Noel O'Dea
Digital Producer: Vivian Tulk
Production Manager: Cindy Wadden
Agency Producer: Heikki Kuld
Production Company: Sparks Productions Inc.
Director: Paul Santana
Director: Dale Heslip
Music Producer: Eric Harry
Music Composer: Andrew Staniland
Recording Engineer: Kevin Mackenzie
Editing Company: Rooster
Film Editor: Drew MacLeod
Colourist: Alter Ego
Colourist: SIM
Creative Group Head: Kevan Kalyan
Creative Group Head: Dave Sullivan
Copywriters: Dave Sullivan, Jordan Finlayson, Randy Diplock, Bob Wood
Digital Design Lead: Ryan Strickland
Senior Designer/Developer: Terry Hudson
Junior Digital Designer/Developer: Thomas Tognacci
Director of Account Management: Catherine Kelly
Account Director: Ernie Brake
Account Manager: Allison Daley
Senior Account Manager: Alaina Collins
Director of Media and Communications Planning: Jef Combdon
Strategic Planner: Noel O'Dea
Digital Producer: Vivian Tulk
Production Manager: Cindy Wadden
Agency Producer: Heikki Kuld
Production Company: Sparks Productions Inc.
Director: Paul Santana
Director: Dale Heslip
Music Producer: Eric Harry
Music Composer: Andrew Staniland
Recording Engineer: Kevin Mackenzie
Editing Company: Rooster
Film Editor: Drew MacLeod
Colourist: Alter Ego
Colourist: SIM