2019 Winner

United Way

#UNIGNORABLE - Domestic Violence

TAXI

SilverPublic Service - Out-of-Home Single

SilverPublic Service - Press Single

Using art to drive social change, the United Way worked with Pantone to develop a custom colour to bring to light many hidden social issues. OOH and print ads addressed domestic abuse, homelessness, poverty and mental health with a bright orange hue called “Unignorable.” The simple, elegant posters were targeted to neighbourhoods across Canada where these issues were most prevalent. They also appeared as part of the most-visited exhibit in Nuit Blanche’s history and were backed by videos that used the orange to dramatic effect. Adidas even got involved, creating shoes and apparel using the “Unignorable” colour to highlight homelessness. The effort broke records with $110 million in donations.

Name: Alexis Bronstorph
Role: Executive Creative Director
Company: TAXI

Name: Kelsey Horne
Role: Executive Creative Director
Company: TAXI

Name: Dan Cantelon
Role: Associate Creative Director/Art Director
Company: TAXI


Name: Marc Levesque
Role: Associate Creative Director/Copywriter
Company: TAXI

Name: Rasna Jaswal
Role: Designer
Company: TAXI

Name: Cherie O’Connor
Role: Senior Integrated Producer
Company: TAXI

Name: Malika Favre
Role: Illustrator
Company: Handsome Frank

Name: Adam Ball
Role: Group Account Director
Company: TAXI

Name: Leigh Anderson
Role: Account Director
Company: TAXI

Name: Joan Digba
Role: Broadcast & Content Producer
Company: TAXI

Name: Christine Maw
Role: VP, Head of Strategy
Company: TAXI

Name: Dennis Soler
Role: Producer
Company: TAXI

Name: Adrienne Clarke
Role: Director, Content
Company: United Way

Name: Louis Bellingham
Role: Vice President, Communications and Brand Strategy
Company: United Way

Name: Goodwin Gibson
Role: Senior Vice President, Donor Relations & Marketing
Company: United Way