2019 Winner
The Children's Wish Foundation
King Jay
Mosaic
SilverPublic Service - Branded Content
Jayden Strauss’s wish was to make a pair of custom basketball shoes. Children’s Wish rushed to make Jayden’s design a reality and delivered the finished product when Jayden was in palliative care. He passed away shortly thereafter, but his idea lived on as a new brand called King Jay – a line of sports apparel that raises money to grant wishes like Jayden’s. The campaign has sparked more than 44 million social and media impressions to date.
Mosaic //
Group Creative Director: Jess Willis
Creative Director: Brad Van Schaik
ACD: Sasha Newton
Sr. Conceptor: Dan Berzen
ECD, Design: Dave Watson
Design Director: Chris Langer
Designer: Kait Cooper
Agency Producer: Kirsten White, Makers
Account Director: Brian Flaman
Production Company: Someplace Nice
Director: Chris Muir
EP: Chilo Fletcher
DP: Kristofer Bonnell
Line Producer: Katy Maravala
Casting: Jigsaw Casting
Offline: Saints Editorial
EP: Michelle Rich
Editor: Danica Pardo
Online + Transfer: Alter Ego
Transfer Artist: Tricia Hagoriles
Online Artist: Eric Perella
Music + Sound: Grayson Matthews
Children's Wish //
National Director, Wish Granting: Lyanne Goulin
National Director, Development and Marketing: Rea Ganesh
Group Creative Director: Jess Willis
Creative Director: Brad Van Schaik
ACD: Sasha Newton
Sr. Conceptor: Dan Berzen
ECD, Design: Dave Watson
Design Director: Chris Langer
Designer: Kait Cooper
Agency Producer: Kirsten White, Makers
Account Director: Brian Flaman
Production Company: Someplace Nice
Director: Chris Muir
EP: Chilo Fletcher
DP: Kristofer Bonnell
Line Producer: Katy Maravala
Casting: Jigsaw Casting
Offline: Saints Editorial
EP: Michelle Rich
Editor: Danica Pardo
Online + Transfer: Alter Ego
Transfer Artist: Tricia Hagoriles
Online Artist: Eric Perella
Music + Sound: Grayson Matthews
Children's Wish //
National Director, Wish Granting: Lyanne Goulin
National Director, Development and Marketing: Rea Ganesh