2019 Winner
Ronald McDonald House BC & Yukon
Feels Like Farther
Cossette
GoldPublic Service - Television Single
BronzeCraft - Cinematography
MeritCraft - Sound Design
Many don’t understand what Ronald McDonald House does for families with kids in hospital: provide free accommodation to parents. To stand out from other children’s hospital charities, it focused on the distance between kids and their parents who have to travel back and forth from hospitals... a distance that always feels too far. While every campaign element played off distance as a conceit, the TV spot dramatically separated a mother and child with oceans, ice and space itself.
Global Chief Creative Officer: Peter Ignazi, Carlos Moreno
Executive Creative Director: Michael Milardo
Creative Directors: Pierre Chan, Scott Schneider
Art Director: Grace Cho
Copywriter: Cameron Spires
Group Account Director: Scott Barr
Account Supervisors: Cambrea Strubin, Faye Houston, Sarah Moore
VP, Head of Strategy: Adam Collins
Strategist: Jared Gill
Agency Producer: Sue Bell
Post Production: Common Good
Director: Jamie Webster
DOP: Bobby Shore
Audio House: Vapor RMW
Audio House Producer: Joey Serlin
Colorist: Wade Adlum / Alter Ego
Casting Agency: Steve Mann Casting
Orignal Music: Kwaiden & Universal
Executive Creative Director: Michael Milardo
Creative Directors: Pierre Chan, Scott Schneider
Art Director: Grace Cho
Copywriter: Cameron Spires
Group Account Director: Scott Barr
Account Supervisors: Cambrea Strubin, Faye Houston, Sarah Moore
VP, Head of Strategy: Adam Collins
Strategist: Jared Gill
Agency Producer: Sue Bell
Post Production: Common Good
Director: Jamie Webster
DOP: Bobby Shore
Audio House: Vapor RMW
Audio House Producer: Joey Serlin
Colorist: Wade Adlum / Alter Ego
Casting Agency: Steve Mann Casting
Orignal Music: Kwaiden & Universal