2019 Winner

Walmart Canada

Teddy

Cossette

SilverFilm - Television Single – Over 30 Seconds /Long-Form

BronzeCraft - Animation

Walmart’s holiday ad truly reaches the heart. Excellent animation brings a teddy bear to life on the shelves of a store that’s closed for the night. Amid other recognizable toy brands, the bear wanders the aisles (showcasing the store’s diverse products) and looks at the Walmart website, wondering if he’ll ever get bought. When he finally does, he’s revealed as a holiday present for a young girl.

Agency: Cossette
Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi
Creative Director(s): Craig McIntosh, Jaimes Zentil
Associate Creative Director/AD: Jake Bundock
Writer: Ryan Kukec
Agency Producer: Clair Galea
VP, Strategy: Scott McKay
Account Lead: Sarah Jue
SVP, Client Service Director: Janis Lindenbergs

Production House: Scouts Honour
Director: Mark Zibert
Director of Photography: Barry Parrell
Executive Producer/Line Producer: Rita Popielak
Editing House: Saints Editorial
Editor: Steven Sora
Transfer/Online Facility: The Vanity
Colourist: Andrew Exworth
Online Artist: Sean Cochrane
VFX: a52
VFX Supervisor: Jesse Monsour
CG Supervisor: Andy Wilkoff, Andrew Romatz
Sound Design: Pirate
Sound Director: Tom Eymundson
Music Licensing: Francois Lachance (Music Clearance Rights)
Song Title/Music Artist: “Bring It On Home To Me” by Sam Cooke
Casting House: Jigsaw
Casting Director: Shasta Lutz

Media Agency: Mindshare
Director, Planning: Lisa Wong
Director, Communications Planning: Lorena Chiarotto
Director, Trading: Ricky Lui
Associate, Planning: Anne Olsen
Manager, Trading: Tim Juvet
Associate, Trading: Mohamed Mohamoud
Director, Digital: Pat Cortes
Managing Director: Kristen Moore

PR Agency: APEX
SVP Integrated Communications: Jennifer Stein
VP Integrated Communications: Anne Locke
Sr. Consultant: Katie Good
Consultant: Lindsey Soper
Consultant: Derek Bathurst
Coordinator: Kristina Mikhalkova

Client: Walmart Canada
Vice President Marketing Communications: Tammy Sadinsky
Sr. Director Creative & PR: Heather Cameron
Sr. Marketing Manager, Omni Channel Production: Ryan Bowen
Sr. Manager, Creative & Content: Hailey DeDominicis
Omni-Channel Production Manager: Jodi-Ann Simpson
Manager, Marketing PR: Felicia Fefer