2019 Winner

Le Club AccorHotels

Seeker

Cossette

SilverDesign - Websites/Microsites (Consumer and/or Corporate)

SilverDigital - Creative Use of Technology

SilverDigital - Integrated Web Campaign

SilverPR - Influencer/Talent Marketing

The heart wants what it wants. Why let words get in the way? To assess what prospective travelers want from a hotel stay (and guess what guests want before they do), this web experience asks users to judge a series of images while their heart rate is measured through a webcam. Their choices and biometric responses are mapped out through a beautiful visualization technique, and preferences for environment and travel activities produce recommendations for foreign travel destinations.

Agency: Cossette
Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi
Associate Creative Director/CW: Rachel Abrams
Associate Creative Director/AD: Jake Bundock
Agency Producer: Erica Metcalfe
Account Director: Daniel Dolan
Group Account Director: Melissa Levenberg
VP, Brand Director: Michelle Perez
SVP, Director Client Services: Janis Lindenbergs
VP, Strategist: Kevin McHugh
SVP, Strategy: Rosie Gentile

Production House: The Mill
Executive Creative Director: Rama Allen
Creative Director: Will Adams
Producer: Jason Curtis
Creative Technologist/Developer: Mike Manh
Executive Producer: Jack Williams, Mike Pullan
Director: Ergin Kuke
DOP: Dan Frantz
Editing House: The Mill Chicago
Editor: Charlotte Carr
Behind the Scenes Editor: Al Benoit
Transfer Facility: The Mill Chicago
Colourist: Mikey Pehanich
Online Facility: The Mill Chicago
Flame Lead: Randy McEntee
Flame Artist: Jonny Freeman

Audio House: Antfood
ECD/Composer: Wilson Brown
Executive Producer: Sue Lee
Audio Technical Director /Lead Composer: John Dalton Harts
Lead Composer: Yuta Endo
Composer: Spencer Casey
Composer: Bennett Eiferman
Senior Producer: Trevor Haimes

Website: WILD
Concept & Art Direction: Thomas Lichtblau, Matthias Mentasti
Design: Manuel Haring
Development: Moriz Büsing, Stefan Kernjak
Producer: Thomas Ragger, Suzana Orsolic, Melissa Graf

Media Agency: Cossette Media
General Manager, Ontario & West: Brooke Leland
Group Media Manager: Goli Samii

Client: Le Club AccorHotels
SVP, Sales & Marketing: Jeff Doane
VP, Public Relations & Communications: Nicole Lierheimer
Executive Director Loyalty: Sabrina Lillew
Director, Loyalty Marketing: Siobhan Mitchell
Manager, Loyalty Marketing: Jeremy Ford
Digital Loyalty Marketing Specialist, Loyalty Marketing: Cara Calucag
Coordinator, Loyalty Marketing: Katie Jagodkin