2019 Winner
McDonald's Restaurants of Canada
Big Mac x Bacon Collaboration
Cossette
GoldDigital - Online Film Campaign – 30 Seconds and Under
SilverDesign - Promotion
SilverIntegrated Campaign
It began with a teaser campaign that hinted at a great artistic collaboration. Was it a new album? Haute couture fashion? Fancy French perfume? Black-and-white films featured pretentious trendsetters like bearded hipsters, turtleneck-wearing designers and an art critic channeling the legendary style of Anna Wintour. In the end, the campaign revealed a collaboration that was far more accessible – a Big Mac and bacon. The new menu item was still hailed as beautiful high art, but those characters’ breathless praise gave way to satire as audiences were let in on the joke.
Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi
Group Creative Director: Simon Clancy
Creative Director(s): Ed Morris, Troy McGuinness, Patrick Michaud
Art Director: Spencer Dingle
Copywriter(s): Jordan Hamer, Ben Duquette
Designer(s): Oleg Portnoy, Eric Wood
Agency Producer(s): Barb Gibson, Marie-Pier Poulin
Content Strategist: Youri Hollier
Director, Strategy: Jon Crowley
VP, Strategy: Scott McKay
Account Executive(s): Yvonne Li, Michaela Crompton
Account Supervisor: Asmait Hailu
Account Director: Lindsay Mertiri
Group Account Director: Serene Gaspar
SVP, Managing Director: Kathy McGuire
Production House: FRANK Content
Director: Craig Brownrigg
Line Producer: Marie Robertson
Executive Producer: Danielle Kappy
Director of Photography: Stuart Campbell
Colour/Transfer Facility: Alter Ego
Colourist: Wade Odlum
Colour Assistant: Kevin Wu
Online Facility: Alter Ego
Executive Producer: Cheyenne Bloomfield
Motion Graphics Designer(s): Ian Flaig, Rob Fisher
VFX Artists: Steven McGregor, Andres Kirejew
VFX Assistant: Sebastian Boros
Casting: Mann Casting
Casting Director: Steven Mann
Editing House: Married to Giants
Editor: Raj Ramnauth
Audio House: Berkeley Inc.
Audio Engineer: Jared Kuemper
Media Agency: OMD
PR Agency: Weber Shandwick
Client: McDonald’s Restaurants of Canada Limited
Chief Marketing Officer & SVP: Antoinette Benoit
Marketing Officer: Hope Bagozzi
Senior Marketing Manager: Jean Guillaume Bertola
National Marketing Manager: Rebecca Smart
Sr. Manager Media, CRM & Partnerships: Solange Bernard
Digital Officer: Lara Skripitsky
Digital Social Media Manager: Rashel Hariri
Regional Marketing Supervisor: Mélissa Hains
National External Communications Manager: Adam Grachnik
Group Creative Director: Simon Clancy
Creative Director(s): Ed Morris, Troy McGuinness, Patrick Michaud
Art Director: Spencer Dingle
Copywriter(s): Jordan Hamer, Ben Duquette
Designer(s): Oleg Portnoy, Eric Wood
Agency Producer(s): Barb Gibson, Marie-Pier Poulin
Content Strategist: Youri Hollier
Director, Strategy: Jon Crowley
VP, Strategy: Scott McKay
Account Executive(s): Yvonne Li, Michaela Crompton
Account Supervisor: Asmait Hailu
Account Director: Lindsay Mertiri
Group Account Director: Serene Gaspar
SVP, Managing Director: Kathy McGuire
Production House: FRANK Content
Director: Craig Brownrigg
Line Producer: Marie Robertson
Executive Producer: Danielle Kappy
Director of Photography: Stuart Campbell
Colour/Transfer Facility: Alter Ego
Colourist: Wade Odlum
Colour Assistant: Kevin Wu
Online Facility: Alter Ego
Executive Producer: Cheyenne Bloomfield
Motion Graphics Designer(s): Ian Flaig, Rob Fisher
VFX Artists: Steven McGregor, Andres Kirejew
VFX Assistant: Sebastian Boros
Casting: Mann Casting
Casting Director: Steven Mann
Editing House: Married to Giants
Editor: Raj Ramnauth
Audio House: Berkeley Inc.
Audio Engineer: Jared Kuemper
Media Agency: OMD
PR Agency: Weber Shandwick
Client: McDonald’s Restaurants of Canada Limited
Chief Marketing Officer & SVP: Antoinette Benoit
Marketing Officer: Hope Bagozzi
Senior Marketing Manager: Jean Guillaume Bertola
National Marketing Manager: Rebecca Smart
Sr. Manager Media, CRM & Partnerships: Solange Bernard
Digital Officer: Lara Skripitsky
Digital Social Media Manager: Rashel Hariri
Regional Marketing Supervisor: Mélissa Hains
National External Communications Manager: Adam Grachnik