2019 Winner
SickKids Foundation
Family Tree
Cossette
BronzePublic Service - Direct
BronzePublic Service - Online
To show how important SickKids is to its community, the foundation launched an interactive “Family Tree” on Family Day. By signing in, users see how connected they are to the hospital through former patients, family members and donors within their social network. Using connectedness to drive donations, the tree drove more than 13,000 new email opt-ins, surpassing the prospect goal by more than 550%.
Agency - Cossette
Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi
Creative Director(s): Mario Cesareo, Sarah Rutherford
Associate Creative Director: Noah Feferman
Senior Copywriter: Elijah Di Gangi
Senior Art Director: Andy Ng
Art Director: Anton Mwewa
Account Executive: Lily Dang
Account Director: Daniel Dolan
Group Account Director: Melissa Levenberg
VP Client Lead: Tishan Canagasaby
SVP Strategy: Rosie Gentile
Senior Digital Project Manager: Annekatrin Mueller
Technical Director: Sukhdeep Gill
Production - Thinkingbox
Media Agency - OMD
Senior Strategist: Rebecca Shrimpton
Client - SickKids Foundation
Vice President, Direct and Digital Marketing: Heather Clark
Director, Direct and Digital Marketing: Noelle de la Mothe
Associate Director, Direct and Digital Marketing: Vanessa Teall
Associate Director, Direct and Digital Marketing: Lana Chen
Manager, Direct and Digital Marketing: Nathalie Copas
Vice President, Brand Strategy and Communications: Lori Davison
Manager, Brand Marketing and Communications: Tina Tieu-Lafrance
Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi
Creative Director(s): Mario Cesareo, Sarah Rutherford
Associate Creative Director: Noah Feferman
Senior Copywriter: Elijah Di Gangi
Senior Art Director: Andy Ng
Art Director: Anton Mwewa
Account Executive: Lily Dang
Account Director: Daniel Dolan
Group Account Director: Melissa Levenberg
VP Client Lead: Tishan Canagasaby
SVP Strategy: Rosie Gentile
Senior Digital Project Manager: Annekatrin Mueller
Technical Director: Sukhdeep Gill
Production - Thinkingbox
Media Agency - OMD
Senior Strategist: Rebecca Shrimpton
Client - SickKids Foundation
Vice President, Direct and Digital Marketing: Heather Clark
Director, Direct and Digital Marketing: Noelle de la Mothe
Associate Director, Direct and Digital Marketing: Vanessa Teall
Associate Director, Direct and Digital Marketing: Lana Chen
Manager, Direct and Digital Marketing: Nathalie Copas
Vice President, Brand Strategy and Communications: Lori Davison
Manager, Brand Marketing and Communications: Tina Tieu-Lafrance