Agency: Cossette
Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi
Creative Director/CW: Craig McIntosh, Jinnean Barnard
Creative Director/AD: Jaimes Zentil, Mario Cesareo
Copywriter(s): Jordan Hamer, Elijah DiGangi
Art Director(s): Spencer Dingle, Andy Ng
Agency Producer: Erica Metcalfe
Account Coordinator: Dayna Blustein
Account Executive(s): Hillary Gonzalez, Rina McNicol, Emma Sleeper
Account Director: Daniel Dolan
Group Account Director: Melissa Levenberg
VP, Brand Director: Tishan Canagasaby
SVP, Strategy: Rosie Gentile
Strategy Director: Denika Angelone
Strategist: Rami Dudin
Senior Retoucher: Trevor Gauthier
Senior Production Artist: Shireen Kok
Studio Director: Raquel Mullen
Print Producer: Dawn-Marie Mills

Production House: Scouts Honour
Director(s): Mark Zibert, Kevin Foley
DOP(s): Chris Mabley, Kiel Milligan
Executive Producer: Rita Popielak
Line Producer: Rita Popielak
Editing House: The Assembly Reps
Editor(s): Steve Puhach, Mitch Finn
Animation/CG: The Vanity / SHED
Online Facility: The Vanity
Flame Artist: Naveen Srivastava
Colourist: Andrew Exworth
Photography Studio: JKReps
Photographer: Sandy Pereira
Audio House: Berkeley Inc.
Music Creative Director: Jared Kuemper
Music Licensing: Francois Lechance of Music Rights Clearance Inc
Song: “Day One’s” by Baauer
Song: “Moonlight” by Nicholas Britell

PR Agency: Citizen
Senior Account Manager: Erin Banting
Senior Account Manager: Rebecca Meyers

Media Company: OMD
Managing Director: Jammie Ogle
Senior Strategist: Rebecca Shrimpton

Clients: SickKids Foundation
VP, Brand Strategy and Communications: Lori Davison, Heather Clark
Director, Integrated Brand Marketing: Kate Torrance, Noelle de la Mothe
Director, Public Relations: Sandra Chiovitti
Associate Director, Community Stakeholder Relations: Lisa Charendoff
Director, Digital Projects: Harleen Bhogal
Marketing Manager(s): Tina Tieu-Lafrance, Tanya Tucker
Coordinator, Public Relations: Madeline Salerno