2019 Winner
Fragment
Fragment
Sid Lee
BronzeDesign - New Brand Launch
Fragment builds interactive products that curate memories of deceased loved ones and help mourners work through their grief. It needed a brand identity that was understated and solemn, yet still effective as a way to build a brand in a crowded industry. An elegant logo and custom typeface that evokes Fragment’s products anchors this identity with a discreet, modern look.
David Beaulieu, Pier-Luc Fournier, Martin Chouinard, Fragment
Alex Bernier, Executive Creative Director, Sid Lee
Vincent Ramsay, Digital creation & innovation Senior Director, Sid Lee
Jean-François Mayrand, Art Director, Sid Lee
Tommy Vincent-Mathieu, Art Director, Sid Lee
Julien Roub Charland, Creative technologist, Sid Lee
Chloé Brossard, Account Services
Marc-André Monette, UX Strategist, Sid Lee
Chrissen Rajathurai, UX Strategist, Sid Lee
Max-André Hubert, Designer, Sid Lee
Yann Carrière, Designer, Sid Lee
Marie-Ève Arsenault, Mathieu Bourgault, Marc Lessard. Copywriters, Sid Lee
Jérôme Arsenault, Developer, Sid Lee
Print: M&H
Production: Robocut + Kermesse
Alex Bernier, Executive Creative Director, Sid Lee
Vincent Ramsay, Digital creation & innovation Senior Director, Sid Lee
Jean-François Mayrand, Art Director, Sid Lee
Tommy Vincent-Mathieu, Art Director, Sid Lee
Julien Roub Charland, Creative technologist, Sid Lee
Chloé Brossard, Account Services
Marc-André Monette, UX Strategist, Sid Lee
Chrissen Rajathurai, UX Strategist, Sid Lee
Max-André Hubert, Designer, Sid Lee
Yann Carrière, Designer, Sid Lee
Marie-Ève Arsenault, Mathieu Bourgault, Marc Lessard. Copywriters, Sid Lee
Jérôme Arsenault, Developer, Sid Lee
Print: M&H
Production: Robocut + Kermesse