2019 Winner
Banque Nationale
National Bank Brand
Sid Lee
SilverDesign - Corporate Identity
The financial institution’s brand refresh takes the company’s recognizable blue-and-red palette, as well as its angular, swooping logo, and maximizes them to create a flexible identity that works across all media. The illustrated look promotes complex financial products and services in a simple, direct way that is both new and familiar, which is a far cry from traditional and institutional financial brands.
Paula Badran, Senior Director Brand Image and Content Marketing, Banque Nationale
Alex Bernier, Executive Creative Director, Sid Lee
Jean-François Dumais, Creative Director, Sid Lee
Isabelle Allard, Co-Creative Director, Sid Lee
Anthony Morell, Designer/Illustrator, Sid Lee
Trina Daniel, Graphic Artist, Sid Lee
Felix Arsenault, Motion Designer, Sid Lee
Elsa Vilarinho, Director, Account Services, Sid Lee
Melanie Berthe, Account Supervisor, Sid Lee
Laura Wiling, Account Coordinator, Sid Lee
Chloé Brossard, Digital Account Executive, Sid Lee
Sonya Mahcine, Strategy Director, Sid Lee
Alex Bernier, Executive Creative Director, Sid Lee
Jean-François Dumais, Creative Director, Sid Lee
Isabelle Allard, Co-Creative Director, Sid Lee
Anthony Morell, Designer/Illustrator, Sid Lee
Trina Daniel, Graphic Artist, Sid Lee
Felix Arsenault, Motion Designer, Sid Lee
Elsa Vilarinho, Director, Account Services, Sid Lee
Melanie Berthe, Account Supervisor, Sid Lee
Laura Wiling, Account Coordinator, Sid Lee
Chloé Brossard, Digital Account Executive, Sid Lee
Sonya Mahcine, Strategy Director, Sid Lee