2019 Winner
Banque Nationale
National Bank Storefronts
Sid Lee
SilverDesign - Promotion
Canada’s entrepreneur bank took over the storefronts of ten vacant units in Montreal’s Plaza Saint-Hubert commercial district to address its high vacancy rate. With colourful murals, the campaign reached out to millions of passersby, inviting them to imagine their businesses in the iconic district and offering a year of free rent as part of a contest that registered over 4,000 entrants. Traffic for NBC.ca increased 263% and three of the shops were filled within a month. The bank’s revenue even increased 9% for the quarter.
Jean-François Boyer, Laura Beauté, Stephanie Gougeon, Pierre-Olivier Brodeur, Banque Nationale
Alex Bernier, Executive Creative Director, Sid Lee
Jean-François Dumais, Creative Director, Sid Lee
Isabelle Allard, Co-Creative Director, Sid Lee
Annik Tremblay-Meunier, Art Director, Sid Lee
Marc Lessard, Copywriter, Sid Lee
Anthony Morell, Designer/Illustrator, Sid Lee
Elsa Vilarinho, Director Account Services, Sid Lee
Judith Dupuis, Account Executive, Sid Lee
Sophie Houle-Tousignant, Account Coordinator, Sid Lee
Sonya Mahcine, Strategy Director, Sid Lee
Valérie Labonté-Côté, Strategist, Sid Lee
Odile Archambault, Content Strategist, Sid Lee
Martin Beauséjour, Editor-in-Chef, Sid Lee
Michèle Nicole Provencher, Content Creator, Sid Lee
Marie-Ève Lévesque, Studio Director, Sid Lee
Alexandra Capistran, Studio Account Executive, Sid Lee
Alex Bernier, Executive Creative Director, Sid Lee
Jean-François Dumais, Creative Director, Sid Lee
Isabelle Allard, Co-Creative Director, Sid Lee
Annik Tremblay-Meunier, Art Director, Sid Lee
Marc Lessard, Copywriter, Sid Lee
Anthony Morell, Designer/Illustrator, Sid Lee
Elsa Vilarinho, Director Account Services, Sid Lee
Judith Dupuis, Account Executive, Sid Lee
Sophie Houle-Tousignant, Account Coordinator, Sid Lee
Sonya Mahcine, Strategy Director, Sid Lee
Valérie Labonté-Côté, Strategist, Sid Lee
Odile Archambault, Content Strategist, Sid Lee
Martin Beauséjour, Editor-in-Chef, Sid Lee
Michèle Nicole Provencher, Content Creator, Sid Lee
Marie-Ève Lévesque, Studio Director, Sid Lee
Alexandra Capistran, Studio Account Executive, Sid Lee