2019 Winner
Zulu Alpha Kilo
World's Worst RFP
Zulu Alpha Kilo
BronzeCraft - Copywriting
BronzeSelf-Promotion
Tired but satisfied winners. Dejected, second-guessing losers. Camera flashes and questions on peaked mics. No, it’s not a World Series press conference. For strategy’s Agency of the Year gala, Zulu’s video parodied the post-game scrum to show the absurdity of the agency pitch process. The script captures the plain-spokenness of press conferences and shows a healthy disdain for creativity’s decline in modern RFPs – but still highlights issues like rate cutting and flimsy AOR relationships. In the end, no one really wins: a strong statement for the creative industry.
Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
CD/Art Director: Rodger Eyre
CD/Writer: Gerald Kugler
Agency Producer: Christina Hill, Bette Minott
Account Team: Violet Karbalaei
Production House: Zulubot
Director: Zak Mroueh
Director of Photography: James Klopkp & Nathanael Chadwick
Producer: Bette Minott / Christina Hill
Audio Mixer/Boom: Paolo Di Teodoro
Casting Director: Jigsaw: Shasta Lutz
Video Post Facility / Editing Company: Zulubot
Editor: Marissa Bourgougnou
Compositor / Online: Zulubot
Colourist/Transfer: Alter Ego: Connor Fisher
Audio Post Facility/Music House: Zulubot
Engineer: Stephen Stepanic
Creative Director: Zak Mroueh
CD/Art Director: Rodger Eyre
CD/Writer: Gerald Kugler
Agency Producer: Christina Hill, Bette Minott
Account Team: Violet Karbalaei
Production House: Zulubot
Director: Zak Mroueh
Director of Photography: James Klopkp & Nathanael Chadwick
Producer: Bette Minott / Christina Hill
Audio Mixer/Boom: Paolo Di Teodoro
Casting Director: Jigsaw: Shasta Lutz
Video Post Facility / Editing Company: Zulubot
Editor: Marissa Bourgougnou
Compositor / Online: Zulubot
Colourist/Transfer: Alter Ego: Connor Fisher
Audio Post Facility/Music House: Zulubot
Engineer: Stephen Stepanic