2019 Winner
Tim Hortons
Smile Cookie
Zulu Alpha Kilo
SilverPR - Influencer/Talent Marketing
Tim Hortons’ smile cookies have been raising money for local charities for decades. But the program needed new audiences. So the QSR made a mouse-eared cookie and tweeted it to deadmau5, the world-famous Canadian-born DJ who loves Timmies. When he retweeted it, Zulu jumped into action. In 24 hours, they sent a batch of custom cookies straight to his house where the DJ showed them off to his six million followers on social. Engagement was up 536% year-over-year, and the program raised a record-breaking $7.8 million.
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Director: Gary Watson, Susie Lee
Art Director: Jamie Mageau, Kyle Winsor
Writer: Kyle Carpenter
Agency Producer: Clare Dietrich
Account Team: Michelle Fournier, Lauren Boultwood, Matt Sinuita, Charlotte Coulson
Senior Community Manager: Rebecca White
Strategic Planner: Spencer MacEachern, Tim Hopkins
Client (Company): Tim Hortons
Clients: Julie Granger, Kevin Albert, Christy Clem, Mackenzie Biddie, Janice Lee-Mark, Jana Goodbaum
Photography studio: West Side
Photographer: Chris Gordaneer + Marek Szkudlarek
Food Stylist: Carol Dudar
Production House: Zulubot
Video Post Facility / Editing Company: Zulubot
Producer: Sonya Suraci
Photographer: Dale Tidy
Assistant: Kyle Laurin
Editor: Jarvis Alston
Food Stylist: Marilyn Dunphy, Haley Polinksy
Chief Creative Officer: Zak Mroueh
Creative Director: Gary Watson, Susie Lee
Art Director: Jamie Mageau, Kyle Winsor
Writer: Kyle Carpenter
Agency Producer: Clare Dietrich
Account Team: Michelle Fournier, Lauren Boultwood, Matt Sinuita, Charlotte Coulson
Senior Community Manager: Rebecca White
Strategic Planner: Spencer MacEachern, Tim Hopkins
Client (Company): Tim Hortons
Clients: Julie Granger, Kevin Albert, Christy Clem, Mackenzie Biddie, Janice Lee-Mark, Jana Goodbaum
Photography studio: West Side
Photographer: Chris Gordaneer + Marek Szkudlarek
Food Stylist: Carol Dudar
Production House: Zulubot
Video Post Facility / Editing Company: Zulubot
Producer: Sonya Suraci
Photographer: Dale Tidy
Assistant: Kyle Laurin
Editor: Jarvis Alston
Food Stylist: Marilyn Dunphy, Haley Polinksy