2019 Winner
Tim Hortons
The Away Game
Zulu Alpha Kilo
GoldBranded Content
GoldFilm - Television Single – Over 30 Seconds /Long-Form
SilverDigital - Online Film Single – Long-Form
MeritCraft - Editing
Tim Hortons wanted to generate impressions and show off its love of hockey. Focused around the idea that the sport brings everyone together, Zulu created an online film about a lone team in Kenya that had no one to play against. The campaign documented the African players on the ice and at home, then flew them to Canada to compete against a club team alongside Sidney Crosby and Nate McKinnon. Different versions of the film were cut to suit various platforms, including a full-length primetime doc that aired on Sportsnet. The spots got four million views in four days and the TV version earned 1.8 million viewers. Brand engagement increased 250%.
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Director: Gerald Kugler, Rodger Eyre
Art Director: Michael Siegers
Writer: Jonah Flynn
Agency Producer: Revital Grunberg, Jennifer Gillespie, Kevin Corvetti
Account Team: Hilary Roberts, Mike Johnson, Kayla MacDonald
Planning Team: Tim Hopkins, Sean Bell
Client (Company): Tim Hortons
Clients: Ricardo Azevedo, Jorge Zaidan, Jana Goodbaum, Paloma Azulay, Jordan Mascarenhas, Kevin Albert, Jane Almeida, Chris Wakefield, Christy Rae Clem, Julie Granger, Mackenzie Biddie
Marketing Consultant: Rob Forbes (Forbes Sports Marketing)
Media Agency: UM
Media Agency Planners: Scott Dane, Alana Paterson, Ben Seaton, Nicole Matalik
PR Agency: North Strategic / Citizen PR
PR Agency Planners: Amy Shanfield, Sarah McConnell / Angie Lamana, Sean Citrigno, Ciara O’Riordan
French Partner Agency: The French Shop
Production House: Artifact Nonfiction, Zulubot
Director: David Grabias
Production House Producer: Bryce Brentlinger
Executive Producer: Anne Edgar
Director of Photography: John Minh Tran
Second Camera: Scott Burton, Chris Goll
Segment Producer: Courtney Dickson
Kenya Producer: Anita Kasera
Sound: Alex Chege, Nick Davey
First AD: Scott Weatherall
Video Post Facility / Editing Company: Zulubot
Editor: Jay Baker
Assistant Editor: Jessie Posthumus
Post Production: Alter Ego
Compositor / Online / Senior VFX Artist: David Whiteson
Colourist/Transfer: Eric Whipp
Post Producers: Julie Neff, Hilda Pereira
Audio Post Facility/Music House: Eggplant Music & Sound
Audio Director: Adam Damelin
Music Composers: Adam Damelin / Iain Gardner
Producer: Nicola Treadgold
Engineer: Nathan Handy
Chief Creative Officer: Zak Mroueh
Creative Director: Gerald Kugler, Rodger Eyre
Art Director: Michael Siegers
Writer: Jonah Flynn
Agency Producer: Revital Grunberg, Jennifer Gillespie, Kevin Corvetti
Account Team: Hilary Roberts, Mike Johnson, Kayla MacDonald
Planning Team: Tim Hopkins, Sean Bell
Client (Company): Tim Hortons
Clients: Ricardo Azevedo, Jorge Zaidan, Jana Goodbaum, Paloma Azulay, Jordan Mascarenhas, Kevin Albert, Jane Almeida, Chris Wakefield, Christy Rae Clem, Julie Granger, Mackenzie Biddie
Marketing Consultant: Rob Forbes (Forbes Sports Marketing)
Media Agency: UM
Media Agency Planners: Scott Dane, Alana Paterson, Ben Seaton, Nicole Matalik
PR Agency: North Strategic / Citizen PR
PR Agency Planners: Amy Shanfield, Sarah McConnell / Angie Lamana, Sean Citrigno, Ciara O’Riordan
French Partner Agency: The French Shop
Production House: Artifact Nonfiction, Zulubot
Director: David Grabias
Production House Producer: Bryce Brentlinger
Executive Producer: Anne Edgar
Director of Photography: John Minh Tran
Second Camera: Scott Burton, Chris Goll
Segment Producer: Courtney Dickson
Kenya Producer: Anita Kasera
Sound: Alex Chege, Nick Davey
First AD: Scott Weatherall
Video Post Facility / Editing Company: Zulubot
Editor: Jay Baker
Assistant Editor: Jessie Posthumus
Post Production: Alter Ego
Compositor / Online / Senior VFX Artist: David Whiteson
Colourist/Transfer: Eric Whipp
Post Producers: Julie Neff, Hilda Pereira
Audio Post Facility/Music House: Eggplant Music & Sound
Audio Director: Adam Damelin
Music Composers: Adam Damelin / Iain Gardner
Producer: Nicola Treadgold
Engineer: Nathan Handy