2019 Winner

Association of Registered Graphic Designers (RGD)

DesignThinkers - Speak the Truth

Zulu Alpha Kilo

GoldDesign - Brochures/Print Collateral

GoldDesign - Promotion

SilverDesign - Corporate Identity

Design an identity for a design conference? Daunting task.“Speak the Truth” stepped away from logos and complex colour palettes to focus on something a bit simpler: the black-and-white truth, as presented on posters in a bold typeface. Each element highlighted a “truth,” such as “1% of you will read this. 99% will just judge our typeface choice.” Other posters highlighted the “real truths” behind often-heard phrases (“Sounds like a great opportunity” can really mean “Sounds like I’m not getting paid”). The idea expanded to cover conference materials, such as “The beautifully designed T-shirt you’ll never wear again.” RGD and Zulu even produced promo videos where prominent designers were given lie detector tests.

Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Design Director: Ryan Booth
Designer: Jack Curtis, Saadia Kardar
Writer: Patrick Godin, Angeline Parsons, Mark Delisi, Ian Dunlop
Art Director: Ryan Booth, Michael Romaniuk, Charline Fauche-Simon
Agency Print Producer: Teresa Bayley
Studio Director: Greg Heptinstall
Studio Artist: Anna Harju
Account Team: Erin McManus, Mike Johnson
Client: Association of Registered Graphic Designers (RGD)
Clients: Hilary Ashworth, Karin Heinsch, Kim Wells, Rebecca Dudgeon
Production House: Zulubot
Production Manager: Jenna Peel
Director: Jesse Hunt
Senior Producer: Cherie O’Connor
Casting House: Ground Glass Media
Post Production: Zulubot
Editor: Jarvis Alston
Content Director: Cary Smith
Audio Post Production: Zulubot
Engineer: Dino Cuzzolino
Production House (Website): The Pixel Shop