2019 Winner

Workplace Safety and Insurance Board

Day Of Mourning Streetcar

GREY Canada

SilverPublic Service - Ambient - Large Scale

As part of an effort to raise awareness of the day that commemorates those who died in workplace accidents, WSIB wrapped a Toronto streetcar in black and adorned its front with a wreath. While the streetcar made normal rounds, on the day before the Day of Mourning, it ran empty during rush hour. Its destination sign said only “In Memoriam.” Both media and commuters paid attention, driving more than 10 million impressions.

Grey
President, Chief Creative: Helen Pak
Executive Creative Director: Joel Arbez
Executive Creative Director: James Ansley
Associate Creative Director: Ryan McNeill
Associate Creative Director: Ryan Lawrence
SVP, Head of Planning & Effectiveness: Ian Westworth
Strategic Planning Director - Digital Lead: Adam Brain
Director of Design: Genevieve Beharry
Art Director: Oskars Trinitis
Copywriter: Cory Hansen
VP Client Services Director: Nicole Lupke
Account Director: Leslie Cooper
Account Director: Lindsay Mertiri
Account Executive: Lindsay Proudfoot
Planning: Adam Brain
Producer: Adam Park
Digital Producer: Sam Leirsch
Producer: Haley Stefan
Director of Production: Terri Vegso
Type Director: Patrick Griffin
Client/VP Communications, Public Affairs & Intergovernmental Affairs: Aaron Lazarus
Photographer: Kristof Arasim
Printer: Klo Portfolios

Untitled Films
Director: Tyler Williams
Director of Photography: Christoper Romei
Director of Photography: Jesse Louttit
Line Producer: Jason Friedman
Executive Producer: Lexy Kavluk

Saints Editorial
Editor: Robin Haman
Producer: Sara Windrim
Producer: Michelle Rich

Grayson Matthews
Audio Director: Mark Domitric
Audio Director: Ryan Kondrat
Audio Engineer: Vladimir Nikolic
Executive Producer: Kelly McCluskey

Alter Ego
Colour Artist: Clinton Homuth
Colour Producer: H. Jane Garrah
VFX Artist: Steven McGregor
Asst. VFX Artist: Sebastian Boros
VFX Producer: Bobbi Dedman
Executive Producer: Hilda Pereira
Executive Producer: Cheyenne Tapioca Bloomfield