The Maison Mère is a former convent topped with three distinct steeples. Sitting empty for years, the building has been reborn as a collaborative workplace. Despite its renovation into a more secular space, the building has kept the spires that are a recognizable part of the Baie-St-Paul, Que., skyline. The spires form the basis of its new visual identity via a minimalist line drawing interpreting the convent, which inspired everything from the logo to indoor signage. The brand’s colour palette echoes the textures and hues found inside the restored building, evoking its past as a place of worship, as well as celebrating its beautiful architecture.