2019 Winner
Interval House
Freedom Tampons
UNION
BronzeDirect - Best in Direct
MeritPublic Service - Ambient - Small Scale
If abusive partners learn that a woman is planning to leave, they can become more controlling. Interval House printed information such as its hotline number, escape checklist and other services available on a line of discreet tampons to keep it hidden from male abusers. The products were distributed through social workers and public washroom dispensers.
Creative Agency: UNION, Toronto
Chief Creative Officer: Lance Martin
Managing Director: Catherine Marcolin
Creative Director: Adam Thur
Creative Director: Rica Eckersley
Art Director: Adam Thur
Copywriter: Rica Eckersley
VP Production: Jennifer Dark
Director of Strategy: Joshua Hansen
Account Director: Kristine Lafreniere
Account Manager: Beatrice Dauphinais-Bourque
Printer – CJ Graphics, Christine Chu
Chief Creative Officer: Lance Martin
Managing Director: Catherine Marcolin
Creative Director: Adam Thur
Creative Director: Rica Eckersley
Art Director: Adam Thur
Copywriter: Rica Eckersley
VP Production: Jennifer Dark
Director of Strategy: Joshua Hansen
Account Director: Kristine Lafreniere
Account Manager: Beatrice Dauphinais-Bourque
Printer – CJ Graphics, Christine Chu