2019 Winner
Workplace Safety and Insurance Board
Day of Mourning Typefaces of the Fallen
GREY Canada
GoldCraft - Art Direction
April 28 is the international day of mourning to remember those who have died in workplace accidents. To raise awareness of workplace safety and help prevent future tragedies, Grey Canada developed a typeface using austere, black-and-white photos of Ontarians who had died on the job. Working with the families of fallen workers, each picture was used to shape the contours of letters in the font set – a profile forms the right angle of a T, a jawline rounds out the inside of a U. Given the uniqueness of each face, illustrators and typographers had to handcraft individual letters to ensure readability while keeping the face prominent in the design. The resulting letter set was then used in the “Day of Mourning Typefaces of the Fallen” campaign to reinforce safety warnings – merging design, storytelling and the key message of safety in the workplace.
President, Chief Creative: Helen Pak
Executive Creative Director: Joel Arbez
Executive Creative Director: James Ansley
Associate Creative Director: Ryan McNeill
Associate Creative Director: Ryan Lawrence
SVP, Head of Planning & Effectiveness: Ian Westworth
Strategic Planning Director - Digital Lead: Adam Brain
Director of Design: Genevieve Beharry
Art Director: Oskars Trinitis
Copywriter: Cory Hansen
VP Client Services Director: Nicole Lupke
Account Director: Leslie Cooper
Account Director: Lindsay Mertiri
Account Executive: Lindsay Proudfoot
Planning: Adam Brain
Producer: Adam Park
Producer: Haley Stefan
Director of Production: Terri Vegso
Editor: Biko Franklin
Client/VP Communications, Public Affairs & Intergovernmental Affairs: Aaron Lazarus
Type Director: Patrick Griffin
Photographer: Kristof Arasim
Printer: Klo Portfolios