2019 Winner
IGA
A Snack for Santa
Sid Lee
BronzeDigital - Online Film Single – Long-Form
MeritCraft - Animation
This IGA holiday spot sought to encourage families to cook together and drive donations for La Tablée des Chefs (which teaches culinary skills to underprivileged youth). The animated film, showing a child’s growing love for cooking and how he finds inspiration in gifts left by the big red guy, debuted online. One dollar was donated for each Facebook share (which happened 80,000 times). Overall, it was viewed 2.8 million times on the brand’s social platforms.
Carl Pichette, Vice President Marketing, Sobeys
Alex Bernier, Executive Creative Director, Sid Lee
Julie Desrochers, Creative Director, Sid Lee
Creative Team: Alexandre Béland, Alexis Caron-Côté, Julien Poisson, Sid Lee
Account Services: France Wong, Brian Feeny, Noémie Martin, Sid Lee
Manuel Gobeille-Leblanc, Strategist, Sid Lee
Carolyne Goyette, Producer, Sid Lee
Julie Beaudoin, Producer, Sid Lee
Alexandre Pagot, Production, Mathematic Studio
Fabrice Fiteni, Director, Mathematic Studio
Music and Sound: Les Classes / Cult Nation
Media: Carat
Alex Bernier, Executive Creative Director, Sid Lee
Julie Desrochers, Creative Director, Sid Lee
Creative Team: Alexandre Béland, Alexis Caron-Côté, Julien Poisson, Sid Lee
Account Services: France Wong, Brian Feeny, Noémie Martin, Sid Lee
Manuel Gobeille-Leblanc, Strategist, Sid Lee
Carolyne Goyette, Producer, Sid Lee
Julie Beaudoin, Producer, Sid Lee
Alexandre Pagot, Production, Mathematic Studio
Fabrice Fiteni, Director, Mathematic Studio
Music and Sound: Les Classes / Cult Nation
Media: Carat