2019 Winner

Berlitz Canada

Worst Christmas Carols

Rethink

SilverRadio - Campaign

To encourage Quebecers to give the gift of English lessons, Berlitz Canada had a few French speakers butcher traditional English Christmas carols, mumbling through the words and badly interpreting a few of the lyrics.

Marketing Director : Mikael Bouchereau
Creative Direction : Chris Staples, Ian Grais, Nicolas Quintal
Copywriting : Xavier Blais, Vanessa Harbec
Art Direction : Maxime Sauté, Mathieu Lacombe
Production : GĂ©raldine Beaulieu
Account Services : Alex Lefebvre
Production : Studios Apollo
Sound Engineer : Vincent Dufour