2019 Winner
Garde-Manger Pour Tous
Illustrating Emptiness
Cossette
BronzePublic Service - Ambient - Small Scale
BronzePublic Service - Out-of-Home Campaign
This creative OOH work makes photographing your meal a beneficial act. Working with restaurants, Le Garde-Manger Pour Tous created placemats designed to look like faces with open mouths. A full plate represented a full mouth for the underprivileged school children the organization feeds every day. Sharing pics of plates on placemats helped spread the word on social media.
Cossette
Global Chief Creative Officers: Carlos Moreno, Peter Ignazi
VP Creative Advertising: Anne-Claude Chénier
Creative Director: Geneviève Jannelle
Copywriter: Philippe Brassard
Art Director: David Théroux
Product Owner: Lorraine Grouvel
Cossette Média
Media Planner: Anne-Sophie Collins
TimeCode Lab & La Tenaille
Luc Normandin, Producer
Mat & Fab
Mathieu Harrison, Producer
Global Chief Creative Officers: Carlos Moreno, Peter Ignazi
VP Creative Advertising: Anne-Claude Chénier
Creative Director: Geneviève Jannelle
Copywriter: Philippe Brassard
Art Director: David Théroux
Product Owner: Lorraine Grouvel
Cossette Média
Media Planner: Anne-Sophie Collins
TimeCode Lab & La Tenaille
Luc Normandin, Producer
Mat & Fab
Mathieu Harrison, Producer