2019 Winner
Ontario Lung Association
The Unfun Balloon
BBDO Toronto
BronzePublic Service - Point-Of-Purchase
It’s the third leading cause of death in North America, but most people don’t know anything about chronic obstructive pulmonary disease. To raise awareness through the association’s website, these balloons were displayed at Shoppers Drug Mart pharmacy counters. Those who struggle to inflate it may have COPD and are encouraged to consult a physician. Web visits increased more than 770% as a result of the campaign.
Creative Agency: BBDO Toronto
Chief Creative Officer: Denise Rossetto, Todd Mackie
VP, Assistant Creative Director: Chris Booth, Joel Pylypiw
Art Director: Bryan Howarth
VP, Group Account Director: Rebecca Flaman
Account Director: Saloni Wadehra
Account Coordinator: Nasreen Mody
Director: Chris Booth
Director of Photography: Angel Navarro
Sound: Przemek Zalinski
Editing, Post Production: Saints Editorial, Christopher Chang
Colour: Alter Ego
Chief Creative Officer: Denise Rossetto, Todd Mackie
VP, Assistant Creative Director: Chris Booth, Joel Pylypiw
Art Director: Bryan Howarth
VP, Group Account Director: Rebecca Flaman
Account Director: Saloni Wadehra
Account Coordinator: Nasreen Mody
Director: Chris Booth
Director of Photography: Angel Navarro
Sound: Przemek Zalinski
Editing, Post Production: Saints Editorial, Christopher Chang
Colour: Alter Ego