2019 Winner
Right To Play
Anthem
BBDO Toronto
SilverPublic Service - Television Single
BronzePublic Service - Online Film Single
A poem and rallying cry for children’s rights worldwide, this spot (part of a broader campaign) showed children defying those who would make them soldiers, labourers, sex workers and underage brides. The spoken-word narration and thrumming score both raise awareness and build Right To Play’s brand. It spearheaded record-breaking fundraising efforts in schools and high-profile events that benefited the 2.1 million children the organization supports every year.
Creative Agency: BBDO Toronto
Chief Creative Officers: Denise Rossetto / Todd Mackie
VP, Group Account Director: Rebecca Flaman
VP, Brand Planner: Tom Kenny
Copywriter: Domenique Raso
Art Director: Anand Iyer
Account Director: Jaya Rizzi
Account Supervisor: Sagi Mamalider
Design: Mike Nugent
Broadcast Producer: Dena Thompson
Production: Skin & Bones
Director: Mark Zibert
Production (Casting and Location): Moonlighting Films
Editorial: The Assembly
Editors: David James Findlay, Marka Rankovic
Executive Producer: Cheyenne Bloomfield
Producer: Tanja Harney
Assistant Editors: Warren Goodwin, Tyler Evans
Pirate Toronto- original music, voice direction & sound design
Colour & VFX: alter ego
Executive Producer: Hilda Pereira
Producer: Bobbi Dedman
Colourist: Eric Whipp
Lead VFX Artist: Andres Kirejew
VFX Artist: Eric Perrella, Darren Achim, Sebastian Boros, Alexa Salsberg
Rotoscoping: Steve McGregor, Andrew Tavares, Hali Gale
Chief Creative Officers: Denise Rossetto / Todd Mackie
VP, Group Account Director: Rebecca Flaman
VP, Brand Planner: Tom Kenny
Copywriter: Domenique Raso
Art Director: Anand Iyer
Account Director: Jaya Rizzi
Account Supervisor: Sagi Mamalider
Design: Mike Nugent
Broadcast Producer: Dena Thompson
Production: Skin & Bones
Director: Mark Zibert
Production (Casting and Location): Moonlighting Films
Editorial: The Assembly
Editors: David James Findlay, Marka Rankovic
Executive Producer: Cheyenne Bloomfield
Producer: Tanja Harney
Assistant Editors: Warren Goodwin, Tyler Evans
Pirate Toronto- original music, voice direction & sound design
Colour & VFX: alter ego
Executive Producer: Hilda Pereira
Producer: Bobbi Dedman
Colourist: Eric Whipp
Lead VFX Artist: Andres Kirejew
VFX Artist: Eric Perrella, Darren Achim, Sebastian Boros, Alexa Salsberg
Rotoscoping: Steve McGregor, Andrew Tavares, Hali Gale