2019 Winner
Ontario Power Generation
Stay Clear, Stay Safe – A Cautionary Tale
The Hive
SilverCraft - Animation
There are lots of elements in this PSA that can be tough to pull off convincingly in a stop-motion aesthetic, such as splashing water and crackling fire. But The Hive and Aardman Animations succeed in making them work alongside cute, compelling characters that connect with viewers in multiple age groups. Big-eyed faces convey emotion with limited articulation (compared to full 3D renderings); the sets have a ton of great detail; and the setting is instantly familiar to anyone who’s fished in Ontario.
Client: Ontario Power Generation
SVP Corporate Affairs: Jennifer Rowe
Director, Corporate Brand Management: Kathy Nosich
Manager, Corporate Brand Management: Kathy Peck
Agency: The Hive, Toronto
Chief Creative Officer: Simon Creet
Associate Creative Director: Meghan Kraemar
Writers: Meghan Kraemer, Steven Preisman
Art Director: Meghan Kraemer
Business Director: Cameron Stark
Account Management: Alexandra Giffin
Project Management: Chris Bielawski, Brandon Vignali
Planning: Hannah Newport
Agency Producers: Kirsten White, Sumit Ajwani
Production Company: Aardman Animations
Director: Magdalena Osinska
Producer: Sami Goddard
Audio: Apollo Studios
Singer/Songwriter: Ken Whiteley
Print Illustrator: Tavis Coburn
Media: PHD
SVP Corporate Affairs: Jennifer Rowe
Director, Corporate Brand Management: Kathy Nosich
Manager, Corporate Brand Management: Kathy Peck
Agency: The Hive, Toronto
Chief Creative Officer: Simon Creet
Associate Creative Director: Meghan Kraemar
Writers: Meghan Kraemer, Steven Preisman
Art Director: Meghan Kraemer
Business Director: Cameron Stark
Account Management: Alexandra Giffin
Project Management: Chris Bielawski, Brandon Vignali
Planning: Hannah Newport
Agency Producers: Kirsten White, Sumit Ajwani
Production Company: Aardman Animations
Director: Magdalena Osinska
Producer: Sami Goddard
Audio: Apollo Studios
Singer/Songwriter: Ken Whiteley
Print Illustrator: Tavis Coburn
Media: PHD