2019 Winner

White Ribbon

Boys Don't Cry

Rooster Post Production / Bensimon Byrne

GoldCraft - Direction

GoldCraft - Editing

GoldCraft - Music

SilverCraft - Sound Design

BronzePublic Service - Branded Content

BronzePublic Service - Television Single

Three minutes to show a life from birth to adolescence in a believable, compelling way is a tall task. Showing the effects of toxic male culture on that same adolescent is even taller. But this video from White Ribbon captures moments from a young boy’s life that anyone can identify with: mom saying “boys don’t cry,” dad expecting “big strong muscles” and a school yard fight. Each scene builds empathy and dread as we watch a child grow under the expectations of parents and peers, culminating in a cliffhanger that evokes a number of social issues and opens a dialogue about violence against women.

ECD: Joseph Bonnici
ACD/writer: David Mueller
ACD/art director: Debbie Chan
Writer : Matt Doran
Project manager: Sara Leroux
Strategist: Brittany Dow
Casting: Shasta lutz 
Agency Producer:Michelle Pilling
Production House:Untitled Films
Executive Producer:Tom Evelyn
Director:Hubert Davis
Line Producer:Tom Evelyn
Post Production Offline:Rooster Post
Producer: Mellissa Khan
Editor: Michelle Czuker
Post Production Online: Alter Ego
Producer:Hilda Pereira
Editor: Darren Achim
Transfer: Alter Ego
Colourist: Clinton Homuth
Audio House: Berkeley
Producer: Tyna Maerzke
Director: Jared Kuemper
Engineer: Jared Kuemper