2019 Winner
TELUS
Mobile & Home Bundle
Response Advertising Inc.
BronzeMulticultural - Adapted Advertising
Telus’ mass advertising has traditionally focused on “rock stars,” but rock ‘n roll wasn’t culturally relevant to the Chinese and South Asian communities it wanted to reach. So video and online ads swapped in some culturally relevant tunes (i.e. Bollywood for Indian audiences) and some new lingo (instead of “rock,” it used “dhoom”) to make sure the message that Telus was awesome came through with no distortion.
Jatinder Rai - President
Rachel Petersen - Director, Marcomm,TELUS
Nachiket Sant - Director, Client Services
Mayank Choudhary - Account Manager
Kenneth Tong - Creative Director
Marc Fong - Copy Head
Jaime Zhao - Copywriter
Andrea Lau - Graphic Design
Rachel Petersen - Director, Marcomm,TELUS
Nachiket Sant - Director, Client Services
Mayank Choudhary - Account Manager
Kenneth Tong - Creative Director
Marc Fong - Copy Head
Jaime Zhao - Copywriter
Andrea Lau - Graphic Design