2019 Winner

The Terry Fox Foundation

Millions of Followers

Grip Limited

BronzePublic Service - Television Single

The Terry Fox Run was losing visibility among Canada’s many charity races. To raise awareness with a generation who didn’t grow up with Terry’s story, a TV campaign showed how remarkable his achievement was in an age before social media, using the tagline: “0 Likes. 0 posts. 0 shares. Millions of Followers.” Average donation levels increased and web traffic jumped 47% from last year’s race.

David Crichton, Creative Director
Mike Koe, Associate Creative Director/ Writer
Ben Steele, Associate Creative Director/ Art Director

Andrew Parsons, Copywriter
Robin Soukvilay, Art Director

Chantel Brinkman, Agency Producer
Music License: Courtesy of A&G Sync
Composer: Christian Reindl
John Hurlbut, Sound Engineer
Roderick Reano, Editor
Carter Reed, Apprentice Editor
Colorist: Gary Chuntz
Daisy Qin, Social Content Strategy Lead

Michelle Tafler, Group Account Director
Susan Boratynska, Account Manager