When Canada legalized recreational marijuana use with the passing of Bill C-45, it was cause for celebration. Leaf Forward, a cannabis business accelerator, realized that the passing of the bill would result in a lot of Canadians passing joints around as well. To reach out to influencers, media, legislators and regulators, Leaf Forward printed every one of the 90,000+ words in Bill C-45 onto thin, smokeable rice paper (using non-toxic ink, of course) that was the perfect size for rolling. The “Pass the Bill” papers were packaged in a small, but official-looking envelope and sealed with red wax. The effort caught the media’s attention and drove awareness of Leaf Forward’s startup launchpad program.