The strategy behind this campaign is immediately obvious, and its execution is extremely engaging. To reduce the use of plastics that have been choking the oceans (of which plastic straws are a major contributor), Greenpeace wanted a punch-in-the-gut image for its press campaign that could communicate its message with minimal text. A straw shoved down the throat of suffering sea life does just that. Simple text below (“Don’t suck the life from our oceans”) sits next to the organization’s logo.