2019 Winner

Greenpeace

Stop Sucking - Turtle

Rethink

GoldPublic Service - Press Single

The strategy behind this campaign is immediately obvious, and its execution is extremely engaging. To reduce the use of plastics that have been choking the oceans (of which plastic straws are a major contributor), Greenpeace wanted a punch-in-the-gut image for its press campaign that could communicate its message with minimal text. A straw shoved down the throat of suffering sea life does just that. Simple text below (“Don’t suck the life from our oceans”) sits next to the organization’s logo.

Creative Director: Joel Holtby, Mike Dubrick, Aaron Starkman, Ian Grais, Chris Staples
Art Director: Joel Holtby
Writer: Mike Dubrick
Designer: Jake Lim
Producer: Narine Artinian
Photography Company: Instill Image Co.
Strategist: Hannah Newport
Studio Artist: Joel Holtby
Account Director: Caleb Goodman