Homelessness in Vancouver has skyrocketed. To raise awareness of how fast the problem has accelerated, RainCity Housing created “Vancouver Street View,” which uses Google Street’s historical tracking tool. Users can zoom in on homeless camp locations and contrast those images with historical ones to show how fast homelessness has grown. It also shows data on public housing initiatives to provide more context on how the city is coping with the problem. Despite the fact that there was no media budget, the online tool garnered media attention worldwide.