2019 Winner
Fondation Émergence / International Day against Homophobia and Transphobia
The Pride Shield
Rethink
SilverPublic Service - Ambient - Large Scale
SilverPublic Service - Online Film Single
BronzePublic Service - Experiential/Special Events/Stunts
193 Pride flags were set one behind the other across 250 yards of warehouse space – one flag for every country in the UN. While high-speed cameras rolled, a .45 calibre bullet was shot through the flags which, in aggregate, stopped the bullet. The installation served as a symbol for what unity can accomplish in a world where many LGBTQ+ people face violence and persecution. The resulting online video went global with 100 million organic impressions in just two days.
Creative Directors: Nicolas Quintal, Chris Staples, Ian Grais
Art Director: Maxime Sauté
Copywriters: Xavier Blais, Greg Kieltyka
Producer: Marie-Noëlle Rosso
Strategic Planner: Pascal Routhier
Account Services: Alex Lefebvre
Web Development: Steve Lam
Online Production: Todd Harrison
Video Production Company: Morrison Films \ 1One Production
Director: Julien Hurteau
DOP: Mathieu Elie
Color grading: Simon Boissonneau
Producer: Alexandre Caron \ Jean-René Parenteau
Postproduction coordinator: Gabrielle Doré
Sound: P.O. Rioux
Flag installation: Nicolas Bélanger
Print production: Consulat - Martine Goyette, Geneviève Croteau
Photographer: John Londono
Photo assistant: Philippe Richelet
Image retouching: Valérie Laliberté, Béatrice Munn
Hair/Makeup: Carole Méthot
Press Relations: TöK Communications - Éric Santerre, Samantha Williams
Client: Laurent Breault, Francis Viau, Olivia Baker
Art Director: Maxime Sauté
Copywriters: Xavier Blais, Greg Kieltyka
Producer: Marie-Noëlle Rosso
Strategic Planner: Pascal Routhier
Account Services: Alex Lefebvre
Web Development: Steve Lam
Online Production: Todd Harrison
Video Production Company: Morrison Films \ 1One Production
Director: Julien Hurteau
DOP: Mathieu Elie
Color grading: Simon Boissonneau
Producer: Alexandre Caron \ Jean-René Parenteau
Postproduction coordinator: Gabrielle Doré
Sound: P.O. Rioux
Flag installation: Nicolas Bélanger
Print production: Consulat - Martine Goyette, Geneviève Croteau
Photographer: John Londono
Photo assistant: Philippe Richelet
Image retouching: Valérie Laliberté, Béatrice Munn
Hair/Makeup: Carole Méthot
Press Relations: TöK Communications - Éric Santerre, Samantha Williams
Client: Laurent Breault, Francis Viau, Olivia Baker