2019 Winner
IKEA
Lamp 2
Rethink
SilverCraft - Cinematography
BronzeCraft - Art Direction
BronzeFilm - Television Single – Over 30 Seconds /Long-Form
Revisiting a famous idea can be risky. Luckily, Rethink knew what made the original IKEA “Lamp” spot – a classic of non-verbal storytelling – work so well. Handheld POV shots, a few wides showing the lamp’s recognizably sad bend, and a new gentle glow all make the viewer think that, yes, the lamp does have feelings. Perhaps think twice before throwing out your old furniture. All that to promote a new message about sustainability and the circular economy IKEA is embracing for its products.
Creative Director: Aaron Starkman, Mike Dubrick, Joel Holtby, Chris Staples, Ian Grais
Art Director: Joel Holtby
Writer: Mike Dubrick
Strategist: Sean McDonald, Stacy Ross
Broadcast Producer (in house): Anne Marie Martignago
Production Company: Scouts Honour
Director: Mark Zibert
Editor: Marc Langley
Director of photography: Todd Martin
Line Producer: Rita Popielak
Post Production House: Rooster Editorial
On-Line: Ernie Mordak, Fort York VFX
Grading: Eric Whipp
Audio House: Mit Out Sound
Producer/Composer (Audio House): Ren Klyce
Audio Mix and Sound design: Vapor-rmw
Account Services:
Caleb Goodman, Managing Partner
Marie Lunny, Group Account Director
Sarah Riedlinger, Account Director
Becky Rudson, Account Manager
Art Director: Joel Holtby
Writer: Mike Dubrick
Strategist: Sean McDonald, Stacy Ross
Broadcast Producer (in house): Anne Marie Martignago
Production Company: Scouts Honour
Director: Mark Zibert
Editor: Marc Langley
Director of photography: Todd Martin
Line Producer: Rita Popielak
Post Production House: Rooster Editorial
On-Line: Ernie Mordak, Fort York VFX
Grading: Eric Whipp
Audio House: Mit Out Sound
Producer/Composer (Audio House): Ren Klyce
Audio Mix and Sound design: Vapor-rmw
Account Services:
Caleb Goodman, Managing Partner
Marie Lunny, Group Account Director
Sarah Riedlinger, Account Director
Becky Rudson, Account Manager