2019 Winner

Scotts Canada - Weed B Gon

Real People. Real Slogans.

Rethink

BronzeFilm - Television Campaign – 30 Seconds and Under

BronzeFilm - Television Single – Small Budget

Real people don’t always give the best testimonials (unless they’re actually actors paid to look “real”). But Weed B Gon embraced the uncertainty of real-world customers, recording their unscripted thoughts and turning them into commercial slogans. The result is a series of funny, honest ads that bumped sales 64%. Sometimes, bad is good.

Creative Director: Aaron Starkman, Ian Grais, Chris Staples
Associate Creative Director: Jordan Cohen, Kevin Filliter
Art Director: Zachary Bautista
Writer: Andrew Chhour
French writer: Karine Doucet
Digital Design: Dustin Gamble
Broadcast producer: Alina Prussky
Production Company: Westside Studios
Director: Tyler Grey
DOP: John Ker
Line Producer: Scott Houghton
Editing House: Saints
Editor: Stephen Sora
French Editor: Dominique Rioual
Colour: Alter Ego
On-Line: The Vanity
Audio House: Grayson Matthews
Audio Producer: Ella Gruber, Nicholas Shaw
Voice Director: Mark Domitric
Audio Engineer: Vlad Nikolic
Account Manager: Scott Lyons, Daniel Riggi