2019 Winner
AB InBev - Bud Light
Game Over
Anomaly
SilverDigital - Online Film Campaign – Long-Form
Typically, you celebrate victory with a beer. But in esports, there’s just as much joy in watching an epic loss. To expand its sports credentials to video gaming, Bud Light created an online show hosted by prominent gamers who showcased the most devastating losses, epic kill shots and entertaining rage quits – all to spread the word that when the controller gets put down, it’s time to grab a Bud Light. Episodes garnered 33.8 million impressions and beat Twitch Canadian benchmarks.
Agency Credits
Agency, Anomaly Canada
Executive Creative Directors, Dave Douglass & Pete Breton
Creative Director, Neil Blewett
Associate Creative Directors, Mike De Candido & Dan Bache
CEO, Franke Rodriguez
Managing Director, Candace Borland
Client Service Director, Bryden McDonald
Account Director, Dori Applebaum
Account Supervisor, Lindsay Exelby
Account Exec, Caitlin Croley
Account Coordinator, Carter Loupelle
Planner, Adriano Domingues & Paul Lipson
Agency Producer, Nicole Poon & Danielle Zhang
Designer, Tim Chuang
Production Credits
Production Company, N3RDFUSION Studios Production
Production Company Producer, Tomber Su
Director, Matt Zagursky
Brand & Sales Manager, Rick Dorey
Technical Producer, Britt Johnson
Sound, J.D. Fox
Production Assistant, Summer McKay
Make-Up Artist, Monet Watkins
Set Designer, Elaine Cummins
Set Artist, Bob Welch
Editing Company, Unreasonable Studios
Editor, Kurt Ritchie
Post Production Company, Unreasonable Studios
Post Production Company Producer, Emily Buller & Brittney Stafl
Post Production Company Artist, Hailey Williams (Retoucher), Rachel Laird (Studio designer), Ian Darling (Studio designer)
Sound Design Company, TA2
Sound Engineer, Steve Gadsden
Animation Company, Unreasonable Studios
Animator, Maria Cusumano
Visual Effects Company, Unreasonable Studios
Visual Effects Engineer, Maria Cusumano
Media Partner Credits
Partner, Amazon/Twitch
Account Executive, AB-Labatt Team Lead Brady Riordan
Project Manager, Rishabh Chadhr
Account Executive, Twitch, Zackary Dumais
Creative Director, Amazon, Josh Hudson
Media Agency Vizeum
Account Director, Steve White
Digital Strategy Supervisor, Nicholas Smith
VP, Group Account Director, John Gerontzos
Associate Director, Samantha Monteiro
Client Credits
Becky Lindsey - Brand Director
Natalie Lucas - Senior Brand Manager
Kevin Degruijter - Brand Manager
Agency, Anomaly Canada
Executive Creative Directors, Dave Douglass & Pete Breton
Creative Director, Neil Blewett
Associate Creative Directors, Mike De Candido & Dan Bache
CEO, Franke Rodriguez
Managing Director, Candace Borland
Client Service Director, Bryden McDonald
Account Director, Dori Applebaum
Account Supervisor, Lindsay Exelby
Account Exec, Caitlin Croley
Account Coordinator, Carter Loupelle
Planner, Adriano Domingues & Paul Lipson
Agency Producer, Nicole Poon & Danielle Zhang
Designer, Tim Chuang
Production Credits
Production Company, N3RDFUSION Studios Production
Production Company Producer, Tomber Su
Director, Matt Zagursky
Brand & Sales Manager, Rick Dorey
Technical Producer, Britt Johnson
Sound, J.D. Fox
Production Assistant, Summer McKay
Make-Up Artist, Monet Watkins
Set Designer, Elaine Cummins
Set Artist, Bob Welch
Editing Company, Unreasonable Studios
Editor, Kurt Ritchie
Post Production Company, Unreasonable Studios
Post Production Company Producer, Emily Buller & Brittney Stafl
Post Production Company Artist, Hailey Williams (Retoucher), Rachel Laird (Studio designer), Ian Darling (Studio designer)
Sound Design Company, TA2
Sound Engineer, Steve Gadsden
Animation Company, Unreasonable Studios
Animator, Maria Cusumano
Visual Effects Company, Unreasonable Studios
Visual Effects Engineer, Maria Cusumano
Media Partner Credits
Partner, Amazon/Twitch
Account Executive, AB-Labatt Team Lead Brady Riordan
Project Manager, Rishabh Chadhr
Account Executive, Twitch, Zackary Dumais
Creative Director, Amazon, Josh Hudson
Media Agency Vizeum
Account Director, Steve White
Digital Strategy Supervisor, Nicholas Smith
VP, Group Account Director, John Gerontzos
Associate Director, Samantha Monteiro
Client Credits
Becky Lindsey - Brand Director
Natalie Lucas - Senior Brand Manager
Kevin Degruijter - Brand Manager