2019 Winner
Right To Play
We Rise
BBDO Toronto
GoldCraft - Art Direction
GoldCraft - Cinematography
GoldCraft - Direction
SilverCraft - Editing
BronzeCraft - Copywriting
BronzePublic Service - Online Film Campaign
BronzePublic Service - Television Campaign
MeritCraft - Music
MeritCraft - Photography
Three anthemic videos anchor the “We Rise” campaign, showing children working as labourers, being sold into marriage and conscripted as child soldiers in a bleak, cinematic style. The harsh images are scored by a poem read by young children defying these atrocities. The music shifts from ominous to triumphant as children drop their weapons and wedding veils to say “We won’t just stand by while the world lets us die. No. We rise.” The spot ends with Right To Play’s strapline: “Protect. Educate. Empower.” Print ads for the work transform the video’s grim scenes into images of hope. The child bride we saw wearing wedding garb now dons soccer gear. In a sweatshop setting, a girl sits at a school desk. Each execution focuses on play as a means of escaping an otherwise cruel future.
Chief Creative Officers: Denise Rossetto / Todd Mackie
VP, Group Account Director: Rebecca Flaman
VP, Brand Planner: Tom Kenny
Copywriter: Domenique Raso
Art Director: Anand Iyer
Account Director: Jaya Rizzi
Account Supervisor: Sagi Mamalider
Design: Mike Nugent
Broadcast Producer: Dena Thompson
Production: Skin & Bones
Director: Mark Zibert
DOP: Mark Zibert, Eric Kaskens
Production (Casting and Location): Moonlighting Films
Editorial: The Assembly
Editors: David James Findlay, Marka Rankovic
Executive Producer: Cheyenne Bloomfield
Producer: Tanja Harney
Assistant Editors: Warren Goodwin, Tyler Evans
Pirate Toronto- original music, voice direction & sound design
Colour & VFX: alter ego
Executive Producer: Hilda Pereira
Producer: Bobbi Dedman
Colourist: Eric Whipp
Lead VFX Artist: Andres Kirejew
VFX Artist: Eric Perrella, Darren Achim, Sebastian Boros, Alexa Salsberg
Rotoscoping: Steve McGregor, Andrew Tavares, Hali Gale