2019 Winner
Canadian Paralympic Committee
The Paralympic Network
BBDO Toronto
Best of Show
GoldPublic Service - Community Building
GoldPublic Service - Integrated Campaign
GoldPublic Service - Online
SilverPublic Service - Branded Content
BronzePublic Service - Integrated Campaign Led by PR
Historically, the Paralympic Games gets little to no coverage by the same media outlets that aggressively compete to cover the Olympics. While the audience for the Paralympics may be smaller, its fan base is just as passionate. In a bid to expand that audience and circumvent traditional media’s indifference, the Canadian Paralympic Committee asked its fans to become broadcasters. It released a tool that let people sign over their social accounts to live-stream events of their choosing. A week before the Games opened, users could select and schedule events, bringing their chosen sports to their entire social network. The 2018 Games became the most-watched in Canadian history with 990,000 video views and 76 million social impressions.
Creative Agency: BBDO Toronto
Chief Creative Officer: Todd Mackie
Chief Creative Officer: Denise Rossetto
Associate Creative Director: Matt Hubbard
Associate Creative Director: Mike Schonberger
VP Head of Broadcast, Agency Producer: Beatrice Bodogh
VP Group Account Director: Rebecca Flaman
Group Account Director: Tania Montemarano
Account Coordinator: Andrea Stranges
French Agency Producer: Julie Lapre
VP, Planning: Tom Kenny
Production Company: Asymetric
Director: Kacper Larski
Line Producer: Kyle Hollett
Director of Photography: Kiel Milligan
Editiorial: Married To Giants
Offline Editor: Monica Remba
Transfer & Online: Alter Ego
Online Editor: David Whiteson
Colourist: Connor Fisher
Music House: Grayson Matthews
Engineer: Vlad Nikolic
GreatnessIsRare.ca development team:
Project Manager: Melissa Hadley
Project Manager: Jason Dick
IA/UX: Trevor Shaikin
Developer: Douglas Glover
Developer: Jeff Sacco
SVP Technology: Jeff Sangster
QA: Della Lytle
Community Manager: Scott Douglas
Analyst: Arpan Rai
Analyst: Curtis Rushing
Chief Creative Officer: Todd Mackie
Chief Creative Officer: Denise Rossetto
Associate Creative Director: Matt Hubbard
Associate Creative Director: Mike Schonberger
VP Head of Broadcast, Agency Producer: Beatrice Bodogh
VP Group Account Director: Rebecca Flaman
Group Account Director: Tania Montemarano
Account Coordinator: Andrea Stranges
French Agency Producer: Julie Lapre
VP, Planning: Tom Kenny
Production Company: Asymetric
Director: Kacper Larski
Line Producer: Kyle Hollett
Director of Photography: Kiel Milligan
Editiorial: Married To Giants
Offline Editor: Monica Remba
Transfer & Online: Alter Ego
Online Editor: David Whiteson
Colourist: Connor Fisher
Music House: Grayson Matthews
Engineer: Vlad Nikolic
GreatnessIsRare.ca development team:
Project Manager: Melissa Hadley
Project Manager: Jason Dick
IA/UX: Trevor Shaikin
Developer: Douglas Glover
Developer: Jeff Sacco
SVP Technology: Jeff Sangster
QA: Della Lytle
Community Manager: Scott Douglas
Analyst: Arpan Rai
Analyst: Curtis Rushing