2019 Winner
Mars Wrigley Confectionery - Snickers
Snickers Hater Bar
BBDO Toronto
SilverDirect - Best in Collateral
BronzeDigital - Social Media
MeritDirect - Best in Direct
Playing off the long-running Snickers insight that people aren’t themselves when they’re hungry, Mars Wrigley sent bars to those who doubted the Toronto Raptors during their franchise-best season. Grumpy haters had to literally eat their social media-published words when personalized packs of Snickers arrived, spelling out hater Tweets like “Falling apart fast” or “Doesn’t have what it takes.” It rallied support for the Raps’ playoff effort and earned 3.9 million impressions in a week (at a CPM of $7.69).
Creative Agency: BBDO
Tom Kenny: VP, Planning
Denise Rossetto: Chief Creative Officer
Todd Mackie: Chief Creative Officer
Derek Blais: VP, Associate Creative Director
London Choi: Copywriter
Caroline Kilgour: VP, Group Account Director
Stephanie Martins: Account Director
Jamie Faltl: Account Supervisor
Matt Eves: VP, Director, SGL Studios
Tom Burton: Sr. Print Production Manager
Robert Quan: Sr. Print Production Manager
Jason Rooney: Sr. Production Artist
Mars Wrigley Confectionary
Diana Frost: Vice President Marketing Mars Wrigley
Kurtis Wong: Brand Manager – Bar Brands
Michelle Lefler: Director, Corporate Affairs
FleishmanHillard HighRoad
Victoria Ehgoetz: Consultant
MediaCom
Amanda Hill: Associate Account Director
Robyn Van Driel: Senior Media Executive
Tom Kenny: VP, Planning
Denise Rossetto: Chief Creative Officer
Todd Mackie: Chief Creative Officer
Derek Blais: VP, Associate Creative Director
London Choi: Copywriter
Caroline Kilgour: VP, Group Account Director
Stephanie Martins: Account Director
Jamie Faltl: Account Supervisor
Matt Eves: VP, Director, SGL Studios
Tom Burton: Sr. Print Production Manager
Robert Quan: Sr. Print Production Manager
Jason Rooney: Sr. Production Artist
Mars Wrigley Confectionary
Diana Frost: Vice President Marketing Mars Wrigley
Kurtis Wong: Brand Manager – Bar Brands
Michelle Lefler: Director, Corporate Affairs
FleishmanHillard HighRoad
Victoria Ehgoetz: Consultant
MediaCom
Amanda Hill: Associate Account Director
Robyn Van Driel: Senior Media Executive