For its 96th annual awards show, the ADC created a new hanging pendulum/hourglass using the numbers of nine and six. The 3D object was lit up and suspended against a plain backdrop where it spun continuously. The perpetual spinning of the hour-glass-shaped object was meant to show that good craft takes time. To promote the event, the ADC rolled out two videos: the first, a collection of beautifully shot B&W videos over a piece of classical music; the second, an eclectic mix of vibrant videos over techno, with shots of the spinning logo.