2018 Winner
McDonald's
Mobile Ordering
Cossette
SilverOut-of-Home - Transit/Posters Campaign
Who doesn’t want to place a Big Mac order on their phone? For its new mobile ordering app, McDonald’s rolled out a cross-Canada poster campaign that made smartphones look pretty tasty. Lining up different coloured smartphones in the shape of iconic McDonald’s menu items, like a Big Mac and fries, the posters declared that “Mobile Ordering is here.” Warning: do not eat this poster... or your phone.
Agency: Cossette
Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi
Group Creative Director: Simon Clancy
Creative Director(s): Tricia Piasecki, Tina Vahn, Ed Morris, Guy Moore
Senior Art Director/Designer: Andrew Bernardi
Senior Copywriter: Lee Cristiano
Agency Producer: Colleen Floyd
Senior Production Artist:Graham Washer
Senior Retoucher: Trevor Gauthier
Studio Director: Raquel Mullen
Motion Designer/AD: Fabien Sulchiron (Tonic DNA)
SVP, Strategy: Scott McKay
Account Coordinator: Megan Smith
Account Executive: Erika Streisfield
Account Supervisor: Carmen Steger
Group Account Director: Shawna Hayman
SVP, Managing Director: Kathy McGuire
Media Agency:OMD
Managing Director: Jammie Ogle
Associate Director of Digital: Raffaele Ricchio
Strategy Supervisor: Logan Lindsay
Client – McDonald’s Restaurants of Canada Limited
Chief Marketing Officer & SVP: Antoinette Benoit
Senior Director National Marketing: Hope Bagozzi
Senior Director, Digital: Lara Skripitsky
Senior Manager, Advertising, Media & Partnerships: Solange Bernard
Senior Marketing Manager: Jean-Guillaume Bertola
National Marketing Supervisor: Benson Huynh
Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi
Group Creative Director: Simon Clancy
Creative Director(s): Tricia Piasecki, Tina Vahn, Ed Morris, Guy Moore
Senior Art Director/Designer: Andrew Bernardi
Senior Copywriter: Lee Cristiano
Agency Producer: Colleen Floyd
Senior Production Artist:Graham Washer
Senior Retoucher: Trevor Gauthier
Studio Director: Raquel Mullen
Motion Designer/AD: Fabien Sulchiron (Tonic DNA)
SVP, Strategy: Scott McKay
Account Coordinator: Megan Smith
Account Executive: Erika Streisfield
Account Supervisor: Carmen Steger
Group Account Director: Shawna Hayman
SVP, Managing Director: Kathy McGuire
Media Agency:OMD
Managing Director: Jammie Ogle
Associate Director of Digital: Raffaele Ricchio
Strategy Supervisor: Logan Lindsay
Client – McDonald’s Restaurants of Canada Limited
Chief Marketing Officer & SVP: Antoinette Benoit
Senior Director National Marketing: Hope Bagozzi
Senior Director, Digital: Lara Skripitsky
Senior Manager, Advertising, Media & Partnerships: Solange Bernard
Senior Marketing Manager: Jean-Guillaume Bertola
National Marketing Supervisor: Benson Huynh