2018 Winner
SickKids Foundation
SickKids VS: All In
Cossette
Public Service Best of Show
GoldCraft - Cinematography
GoldCraft - Direction
GoldCraft - Editing
GoldCraft - Special Effects (FX)
GoldPublic Service - Community Building
GoldPublic Service - Integrated Campaign
GoldPublic Service - Online Film Single
To help fund SickKids’ new $13 billion hospital, the Foundation tapped into the insight that it takes a community to make an architectural assignment of this scale come to life. It created a two-minute video that had real patients running through the streets of Toronto, tearing up buildings and then converging at the base of the hospital’s future home. At the end, one of the patients walks into the empty lot, places a stone, and the crowd swarms to help build the new hospital. The “All In” commercial was supported by murals and a PR push, bringing in new donors from all parts of the community. In addition, the foundation created “MomStrong” and “DadStrong” spots that showed the courage it takes to be a parent with a sick child. Both celebrated family figureheads on Mother’s and Father’s Day, each with a slightly different creative approach, showing the heartbreaking and lonely experiences they endure.
Chief Creative Officer(s): Carlos Moreno, Peter Ignazi
Creative Director/CW: Craig McIntosh
Creative Director/AD: Jaimes Zentil
Agency Producer: Dena Thompson
Account Coordinator: Maggie Kent
Account Director: Daniel Dolan
Group Account Director: Melissa Levenberg
VP, Brand Director: Michelle Perez
Chief Strategy Officer: Jason Chaney
Production House: Skin and Bones Film Company
Director: Mark Zibert
DOP(s): Chris Mably, Mark Zibert
Executive Producer(s): Dan Ford, Liane Thomas
Line Producer: Rita Popielak
Editing House: Skin and Bones Film Company
Editor: Marka Rankovic
Animation: a52
Transfer/Online Facility: a52
Flame Artist: Jesse Monsour
Colourist: Paul Yacono
Music Licensing: Francois Lachance (PrimeTime Music Rights)
Song: “I’d Do Anything” by Lionel Bart
Song: "Once There Was a Hushpuppy" by Dan Romer & Benh Zeitlin
Audio House: SNDWRX
Music Creative Director: Didier Tovel
Media Agency: OMD
Client – SickKids Foundation
VP, Brand Strategy and Communications: Lori Davison
Director, Integrated Brand Marketing: Kate Torrance
Director, Public Relations: Sandra Chiovitti
Associate Director, Community Stakeholder Relations: Lisa Charendoff
Marketing Manager: Tina Tieu-Lafrance
Coordinator, Public Relations: Madeline Salerno