2018 Winner
Lotto Max
Priceless Treasures
Sid Lee
BronzeOut-of-Home - Transit/Posters Single
Lottery winners can buy expensive artwork – that’s the insight behind Lotto-Max’s OOH campaign that placed giant billboards next to ads for the Musée National des Beaux-Arts du Québec. The Lotto-Max creative recreated the art in the museum’s ad, only this time on top of a lottery winner’s fireplace.
Advertiser: Loto-Québec – Marie-Claudel Lalonde, Janie Thériault, Martine Adam
Agency: Sid Lee
Creative Director: Alex Bernier
Copywriter: Mathieu Bouillon
Art Director: Miriam Rondeau
Account Services: France Wong, Daphnée Lortie
Photographer: Thanh Pham
Print Production: M&H
Media Planning: Sid Lee Media
Agency: Sid Lee
Creative Director: Alex Bernier
Copywriter: Mathieu Bouillon
Art Director: Miriam Rondeau
Account Services: France Wong, Daphnée Lortie
Photographer: Thanh Pham
Print Production: M&H
Media Planning: Sid Lee Media