2018 Winner
Lotto 6/49
Haystack / Trio / Cat
Sid Lee
SilverFilm - Television Campaign – 15 Seconds and Under
SilverFilm - Television Campaign – Small Budget
Winning the lottery is like finding a needle in a haystack, so when you actually do, perhaps it’s time to buy a ticket – at least that’s the idea behind Lotto 6/49’s campaign. Three spots continue the lottery co.’s theme of buying a ticket when something serendipitous, kismet or just plain odd happens, like when you create an accidental chorus with two of your friends or when your cat walks along a piano and plays a nice little tune.
Advertiser: Loto-Québec – Marie-Claudel Lalonde, Janie Thériault, Zoé Doucet
Agency: Sid Lee
Creative Director: Alex Bernier
Creative: Christopher Jones, Alexandre Pellerin, Quentin Fauchon, Alexis Cadieux
Account Services: France Wong, Amélie Leclerc
Agency Production: Sid Lee Studio – Saskia von Lignau
Production: Gorditos – Véronique Poulin
Director: Nicolas Monette
Photo Director: Nicolas Bolduc
Editing: Claude-Antoine Guibord
Post-production: Mels (TV)
Sound and Music: BLVD - Sylvain Roux and Antoine Becks
Media: Sid Lee Media – Émilie McAllister, Frédérick Lanteigne, Nicolas Gagnon
Agency: Sid Lee
Creative Director: Alex Bernier
Creative: Christopher Jones, Alexandre Pellerin, Quentin Fauchon, Alexis Cadieux
Account Services: France Wong, Amélie Leclerc
Agency Production: Sid Lee Studio – Saskia von Lignau
Production: Gorditos – Véronique Poulin
Director: Nicolas Monette
Photo Director: Nicolas Bolduc
Editing: Claude-Antoine Guibord
Post-production: Mels (TV)
Sound and Music: BLVD - Sylvain Roux and Antoine Becks
Media: Sid Lee Media – Émilie McAllister, Frédérick Lanteigne, Nicolas Gagnon