2018 Winner
Loto-Québec
Surveillance cameras
Sid Lee
GoldOut-of-Home - Small-Scale Ambient
BronzeOut-of-Home - Experiential/Special Events/Stunts
To promote the new Walking Dead scratch card, Loto-Québec “hijacked” the security cameras in local convenience stores. Displayed on the Loto-Québec digital board at counters, the footage showed a man browsing the beer section before a zombie approaches him from behind. The footage then cuts out to another section of the store, before eventually going back to the man now missing from the aisle. The zombie jumps out on the screen and promotes the new line of scratch cards. The stunt was so convincing, in fact, that the company had to pull the plug after some customers thought it was too scary.
Advertiser: Loto-Québec – Janie Thériault, Véronique Déry, Stéphanie Lopez
Agency: Sid Lee
Creative Director: Alex Bernier
Creative: Alexandre Béland, Alexis Caron-Côté
Account Services: Arianne Goulet, Jenny Pham, France Wong
Agency Production: Sid Lee Studio – Audrey Filiatrault, Stéphanie Merizzi, Carolyne Goyette
Production: BLVD – Alexandre Villeneuve
Director: Olivier Labonté-Lemoyne
Photo Directors: Raymond Quennevillle, Alex Miglierina
Editing: Seb Landry
Post-production: BLVD
Sound and Music: BLVD – Olivier Rivard, Frédéric Laurier
Makeup: Rémy Couture
Media: Sid Lee Media – Émilie McAllister, Frédérick Lanteigne, Nicolas Gagnon
Rights and Characters: AMC, The Walking Dead
Agency: Sid Lee
Creative Director: Alex Bernier
Creative: Alexandre Béland, Alexis Caron-Côté
Account Services: Arianne Goulet, Jenny Pham, France Wong
Agency Production: Sid Lee Studio – Audrey Filiatrault, Stéphanie Merizzi, Carolyne Goyette
Production: BLVD – Alexandre Villeneuve
Director: Olivier Labonté-Lemoyne
Photo Directors: Raymond Quennevillle, Alex Miglierina
Editing: Seb Landry
Post-production: BLVD
Sound and Music: BLVD – Olivier Rivard, Frédéric Laurier
Makeup: Rémy Couture
Media: Sid Lee Media – Émilie McAllister, Frédérick Lanteigne, Nicolas Gagnon
Rights and Characters: AMC, The Walking Dead