To educate Chinese gamblers and ensure that they’re playing smart, safe and within their budgets, OLG looked to sensitively deconstruct certain myths around luck. Social media posts explained that blowing on the cards wasn’t likely to change their colours, or that it doesn’t matter what direction you face while playing blackjack, your luck remains the same. The campaign lived on Facebook as Chinese and Taiwanese Canadians over-indexed on the platform, while the brand focused on three games (Blackjack, Sic Bo and Baccarat) popular in the community.