2018 Winner

The Terry Fox Foundation

Highway

Grip Limited

SilverCraft - Special Effects (FX)

To show just how amazing Terry Fox’s achievements were, the Terry Fox Foundation re-thought history... just a little bit. The foundation rolled out a video of Fox running down the highway in the pouring rain, with ease. Each day, he ran a marathon’s length to raise funds for cancer, the caption reads. But as he passes the camera, the video begins to blur and the audience sees him start to run with a limp, before zooming back out to reveal that his two-legged run was actually a one-legged jog, making his marathon sprints all the more amazing.

David Crichton, Creative Director
Mike Koe, Copywriter & Associate Creative Director
Ben Steele, Art Director & Associate Creative Director
Mark Laliberté Else, Director
David Whiteson, VFX Artist
Alter Ego, Online/ VFX House
Brian Noon, Editor
Stephanie Walker-Wells, Agency Producer
Liz May, Line Producer