2018 Winner
PFLAG Canada
Destination Pride
FCB/SIX
GoldPublic Service - Online
The world isn’t always a safe place for members of the LGBTQ community. To help highlight some of the inequality that exists around the globe, PFLAG Canada created a digital platform that measured the safety of different locations. Essentially, visitors can search countries and cities, and plot how safe those areas are, based on laws, rights and social sentiment. Each country was designated a score, with the Pride flag being used to create a dynamic snapshot of the destination. The site was supported with Facebook ads, while animated videos featured audio interviews with people sharing their travel experiences in various countries.
Client: PFLAG Canada
National Director of Marketing: Louis Duncan-He
Agency: FCB/SIX
Executive Creative Director: Ian Mackenzie
Associate Creative Director: Dave Laing
Associate Creative Director: Krystle Mullin
Copywriter: James Ly
Art Director: Devon Williamson
Experience Designer: Patrick Stolk-Ramaker
Associate Design Director: Stuart Thursby
Account Director: Shalta Dicaire Fardin
Group Account Director: Andrea Barrett
Project Manager: Ashley Whitaker
Project Manager: Khizra Arshad
VP, Head of Data and Technology: Jacob Ciesielski
Director of Technology: Madara Ranawake
Developer: Dov Atlin
QA: Peter Panchine
EVP, Strategy: Anna Percy-Dove
Strategy Director: John Fung
Strategist: Zac Matheson
Strategy Coordinator: Mike Conte
President: Andrea Cook
VP, Managing Director: Elizabeth Sellors
VP, Operations: Grace McCann
Print Production: Joyce Jackson
Print Production: Chris Costa
Producer: Lindsay Hann
Manager, Data Analytics: Andrew Yang
Production Coordinator: Amy Nguyen
Junior QA Analyst: Labdhi Deliwala
QA Manager, Data and Technology: Lina Vaisman
Editor: David Rodriguez
User Experience: Kristy Pleckaitis
Front End Developer: Heung Lee
Front End Developer: Jonathan Sanford
Visual Effects: Alter Ego
Designer/Animation Director: Edward Deng
Creative Director: Eric Whipp
Executive Producer: Cheyenne Bloomfield
Music and Sound Design: Grayson Matthews
Music & Voice Director: Mark Domitric
Audio Producer: Kelly McCluskey
Engineer: Vlad Nikolic
Sound Design: Laura Titchner
Sound Design: Ben Swarbrick
Casting: Shasta Lutz, Jigsaw Casting
Public Relations: Shannon Stephaniuk, Glossy
Media Agency: Initiative Media
President: Helen Galanis
Director of Content Marketing: Katherine Fera
National Director of Marketing: Louis Duncan-He
Agency: FCB/SIX
Executive Creative Director: Ian Mackenzie
Associate Creative Director: Dave Laing
Associate Creative Director: Krystle Mullin
Copywriter: James Ly
Art Director: Devon Williamson
Experience Designer: Patrick Stolk-Ramaker
Associate Design Director: Stuart Thursby
Account Director: Shalta Dicaire Fardin
Group Account Director: Andrea Barrett
Project Manager: Ashley Whitaker
Project Manager: Khizra Arshad
VP, Head of Data and Technology: Jacob Ciesielski
Director of Technology: Madara Ranawake
Developer: Dov Atlin
QA: Peter Panchine
EVP, Strategy: Anna Percy-Dove
Strategy Director: John Fung
Strategist: Zac Matheson
Strategy Coordinator: Mike Conte
President: Andrea Cook
VP, Managing Director: Elizabeth Sellors
VP, Operations: Grace McCann
Print Production: Joyce Jackson
Print Production: Chris Costa
Producer: Lindsay Hann
Manager, Data Analytics: Andrew Yang
Production Coordinator: Amy Nguyen
Junior QA Analyst: Labdhi Deliwala
QA Manager, Data and Technology: Lina Vaisman
Editor: David Rodriguez
User Experience: Kristy Pleckaitis
Front End Developer: Heung Lee
Front End Developer: Jonathan Sanford
Visual Effects: Alter Ego
Designer/Animation Director: Edward Deng
Creative Director: Eric Whipp
Executive Producer: Cheyenne Bloomfield
Music and Sound Design: Grayson Matthews
Music & Voice Director: Mark Domitric
Audio Producer: Kelly McCluskey
Engineer: Vlad Nikolic
Sound Design: Laura Titchner
Sound Design: Ben Swarbrick
Casting: Shasta Lutz, Jigsaw Casting
Public Relations: Shannon Stephaniuk, Glossy
Media Agency: Initiative Media
President: Helen Galanis
Director of Content Marketing: Katherine Fera