2018 Winner
Canadian Olympic Committee
Be Olympic
Sid Lee
SilverCraft - Cinematography
In hyper slow motion, a collection of Canadian Olympians took to a seemingly abandoned building to perfect their craft. A pair of figure-skaters move (almost as if in a still image) in front of a judging table straight out of the Roman era, while a speed-skater magically rises up into an open skylight as a policeman holds back a crowd. The ad ends on a young girl with a hockey stick staring longingly at golden statues of Olympians past, dreaming of her own future at the Games.
Executive Creative Directors: Tom Koukodimos, Jeffrey Da Silva
Art Directors: Jordan Gladman, Sam Heichert
Copywriters: Mike Johnson, Sean Ngo, Gaby Makarewicz, Zachary Radford
Designers: Alex Boland, Dominic Liu, Peter Kosciolek
Account Director: Jacob Barnes
Account Supervisor: Sophie Carle
Strategists: J.J. Sullivan, Elliott Altilia
Agency Producer: Sydney Price
Agency Art Buyer: Setareh Sarmadi
Production Company: Revolver
Executive Producer: Richard Cureton
Director: Ian Pons Jewell
Director of Photography: Mauro Chiarello
Editing House: Arcade
Senior Producer: Rebecca Jameson
Editor: Graham Chisholm
Colour: The Mill
Executive Producer: Laurie Adrianopoli Colorist: Luke Morrison
VFX/Online Art: Jail
Creative Director: Steve Mottershead Executive Producer: Leslie McCartney
Flame Artists: Steve Mottershead, Emily Bloom, Ben Vaccaro, Jaime Aguirre, Steve Koenig
Flame Assist: Ben Elliot
Nuke Artist Dayung Jo
CG Artist: Danesh Taraporevala
VFX Set Supervisor: Peter McAuley
Sound Design/Final Mix: Aumeta, Tim Harrison
Music: Eleni Hassabis, Danny Christidis
VO Record: Grayson Matthews
Photographer: Marcus Eriksson, Art & Motion
Photographer Rep: Erin Mack, Art & Motion Media: OMD
Art Directors: Jordan Gladman, Sam Heichert
Copywriters: Mike Johnson, Sean Ngo, Gaby Makarewicz, Zachary Radford
Designers: Alex Boland, Dominic Liu, Peter Kosciolek
Account Director: Jacob Barnes
Account Supervisor: Sophie Carle
Strategists: J.J. Sullivan, Elliott Altilia
Agency Producer: Sydney Price
Agency Art Buyer: Setareh Sarmadi
Production Company: Revolver
Executive Producer: Richard Cureton
Director: Ian Pons Jewell
Director of Photography: Mauro Chiarello
Editing House: Arcade
Senior Producer: Rebecca Jameson
Editor: Graham Chisholm
Colour: The Mill
Executive Producer: Laurie Adrianopoli Colorist: Luke Morrison
VFX/Online Art: Jail
Creative Director: Steve Mottershead Executive Producer: Leslie McCartney
Flame Artists: Steve Mottershead, Emily Bloom, Ben Vaccaro, Jaime Aguirre, Steve Koenig
Flame Assist: Ben Elliot
Nuke Artist Dayung Jo
CG Artist: Danesh Taraporevala
VFX Set Supervisor: Peter McAuley
Sound Design/Final Mix: Aumeta, Tim Harrison
Music: Eleni Hassabis, Danny Christidis
VO Record: Grayson Matthews
Photographer: Marcus Eriksson, Art & Motion
Photographer Rep: Erin Mack, Art & Motion Media: OMD